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Lot 14:

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A Collection of 77 Vintage Advertising Matchbooks and Matchboxes, Mid-20th Century

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Description

A collection of 77 vintage advertising matchbooks and matchboxes, characteristic of mid-to-late 20th-century American commercial design. The items are constructed from paper and cardboard ephemera and are displayed within a wooden case lined with red felt. The collection features a mix of regional and national advertisements, including photorealistic depictions of buildings (such as the US Capitol and the San Carlos Hotel) and colorful graphics and logos. Many items advertise businesses referencing Pensacola, Florida (e.g., Rex Radio & TV Service, Pensacola Builders Supply), alongside national brands (Camel, Wendy’s, Shakey’s Pizza, K-Mart, Champion Spark Plugs). The lot also includes military references (82D Airborne Division, Navy Electrical) and one item displaying Chinese characters for “Peking Garden” (景園). Novelty items include one golf ball-shaped matchbook (Scenic Hills Country Club) and two postcard-style cardboard covers.