OCTOBER 20
Lot 19:
Description
A framed vintage advertising print for Hendlers Ice Cream. The central graphic features a Kewpie-style cherub illustration, a character typical of early 20th-century commercial art, depicted holding a tray with a sundae and spoon. To the left, a red cartouche contains the stylized name Hendlers above the phrase The Velvet Kind in smaller script, with ICE CREAM in block lettering to the right. The print is set within a double mat of cream and red, housed under glass in a modern black composite frame. The reverse is finished with a cardboard backing and secured with metal points, featuring a sawtooth hanger for horizontal display.
Width: 10 1/4 inches
Height: 16 1/2 inches.
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